MBA in Marketing Management

What is an MBA in Marketing Management?

MBA in Marketing Management is a two-year postgraduate course designed to gain marketing and business management knowledge. Marketing Management course helps the students to learn the marketing subjects like marketing management, marketing research, and marketing strategies. Marketing Management in the postgraduate degree program is a full-time course offered by many institutions and universities.

MBA Marketing Management course also helps the candidate to know about various marketing departments, sales, and advertising, and distribution of products and services. The Marketing Management in MBA course will also deal with various marketing techniques and marketing strategies. Some of the key concepts studied in this marketing management course are Consumer Behaviour, Market Research, Brand Management, Packaging, and Digital Marketing.

What is MBA Marketing?

MBA Marketing provides students with the knowledge and technique of creating a narrative around any particular product and service with the help of analytics, storytelling, communications, customer behavior, and management skills. MBA Marketing has found new life with the Growth of Digital Marketing in India.

With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, Digital marketing has taken the front seat compared to traditional marketing techniques. MBA Marketing refers to a Master of Business Administration with a focus on Marketing aspect.

MBA marketing is one of the top specializations of Man BA that focuses on topics such as market research, advertising, branding, and international markets.

Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to the customers, and how to network effectively.

The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and Social Media Marketing.

The course will help you to gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.

Pursuing an MBA in Marketing not only confirms a high salary but also assures higher and better growth in my career.

This program takes 2 years to complete and it comprises various subjects such as marketing management, finance, business studies, and accounting.

Why MBA Marketing?

MBA Marketing course not only teaches traditional marketing strategies but also new-age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.

MBA  Marketing graduates can switch to Consultancy or Enterprising Management after the completion of the course.

As per Payscale, the average salary of a Marketing manager is INR 9,03,076 which is higher compared to an HR manager (INR 7,82,489) or an Operations manager (INR 8,32,787).

MBA marketing is one of the most popular and demanding MBA Specializations. The top recruiters for MBA marketing graduates are Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, etc.

The reason why MBA marketing is so popular is that every company relies on marketing to build customer loyalty and increase their revenue.

The marketing sector is known to be the topmost recruiting sector in MBA Placements. As per IIM Ahmedabad Placements reports, Marketing was the second-highest recruiting sector after Finance, with the highest CTC of INR 27 lakhs per annum offered by HUL.

MBA in Marketing Management Eligibility Criteria

The MBA Marketing Management eligibility criteria will depend on the college chosen by the candidate. Students interested in the marketing field can apply for a Marketing Management in MBA course. To get admitted to top colleges and universities students must meet the eligibility criteria mentioned in the admission process. Candidates can check the MBA in Marketing course details by visiting the official website of the college. Here we have mentioned a few important points related to the MBA in Marketing Management eligibility criteria.

Students should have passed a bachelor’s degree in commerce or any related field from a recognized university.

Students need to score at least 50 percent in their bachelor’s degree to be admitted to the MBA Marketing courses.

Candidates have to attempt the entrance exams like CAT and XAT to get admission to top universities and colleges.

Document Required For MBA in Marketing Management

1. 10th Marksheet & Certificate.
2. 12th Marksheet & Certificate.
3. Graduation Marksheet First Year to Final Year.
4. Graduation Passing Certificate.
5. Transfer Certificate/ Leaving Certificate.
6. Gap Certificate if applicable.
7. Migration Certificate (Applicable for students from other Universities)
8. Nationality Certificate

MBA in Marketing Management Admission

Securing admission to an MBA in Marketing Management degree program is quite simple. The students interested in pursuing an MBA in Marketing Management course should appear for entrance exams like CAT, CMAT, IIF, and XAT. The shortlisted candidates are required to appear for a written test and personal interviews in some colleges as a part of the admission procedure.

Candidates must appear for an entrance test before applying to the MBA in Marketing Management course.

Students after qualifying for entrance examinations should apply for their desired college and university.

Shortlisted candidates can attend counseling procedures conducted by colleges and universities.

A few colleges will also conduct personal interviews and group discussions to allot the seats to the candidates in the college or university.

MBA Marketing Management Syllabus

MBA Marketing Management Semester 1 Syllabus

• Management Concepts
• Business Environment
• Managerial Economics
• Statistical Analysis and & Operations Research
• Financial and Cost Accounting
• Marketing Management
• Financial Management

MBA Marketing Management Semester 2 Syllabus

• Accounting And Managerial Decisions
• Computer Application
• Sales Management
• Consumer Behavior
• Agricultural And Rural Marketing
• Marketing Research
• Advertising Management

MBA Marketing Management Semester 3 Syllabus

• Retailing
• Entrepreneurship Development
• Service Marketing And CRM
• E-Commerce
• Product And Brand Management
• International Business

MBA Marketing Management Semester 4 Syllabus

• Strategic Management
• Marketing of Nonprofit Organization
• Logistics And Supply Chain Management
• Computer Application
• Management Information System
• Industrial Marketing
• Total Quality Management

MBA Marketing Management Cut-off

The MBA in Marketing Management cutoff is the minimum mark required for the candidate to obtain admission to the course. A cutoff mark scored in the entrance examination is a deciding factor in getting admission to top colleges and universities for pursuing an MBA in Marketing Management. Cutoff marks may vary based on several factors such as the previous year’s cutoff, difficulty level of examination, number of applicants who appear for the entrance exam, and reservation category.

MBA Marketing Management Skills Required

Candidates who want to become Marketing Managers should possess various skills that are required for a candidate to excel in the field of marketing. Some of the marketing skills include packaging, promoting, designing, and advertising. A few more skills related to the marketing field are mentioned below:

1. Entrepreneurial Skills
2. Critical Approach
3. Communication Skills
4. Observation skills
5. Leadership Skills
6. Strategic Thinking
7. Managerial Skills
8. Team Work

Why MBA Marketing is a Popular Career Path?

MBA Marketing is traditional yet one of the most popular career paths in terms of employment in India and abroad. It provides the students with a wide range of scope to make careers in brand management, advertising, and marketing. Students learn new and trending concepts such as Social Media, Brand Management, Digital Ads, etc. Hence MBA Marketing along with its new approach helps in building a viable career equipped with modern techniques and strategies.

MBA Marketing Management

MBA Marketing Management is a 2 year postgraduate program suitable for candidates who want to manage the activities involved in marketing, and how to handle the resources used in marketing.

50% marks in graduation is the minimum requirement to get admission in MBA marketing management. Some colleges also ask for work experience of 2-4 years.

JBIMS Mumbai, UPES Dehradun, KJ Somaiya, and MIT School of Management are some of the top colleges that offer MBA marketing management courses.

The average course fee stands between INR 2-8 lakhs.

MBA Marketing and Sales 

MBA in Marketing and Sales is a 22-year postgraduate program for students interested in learning about the techniques of marketing and selling a product or service

The admission process is similar to what is followed in MBA, with 50% marks in graduation and valid scores in CAT, XAT, MAT, or other national-level MBA exams.

There are only a few colleges that offer MBA Marketing and Sales in India. Most of them offer specialization courses such as Chemical sales and marketing, Pharmaceutical sales and marketing, and Sales and Marketing communications.

Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (MBA Pharmaceutical Sales and Marketing), Jiwaji University, Gwalior (MBA Chemicals Sales and Marketing Management) are the colleges that are known for their MBA Marketing and Sales courses.

The average fee is INR 50,000- INR 17 lakhs.

MBA Marketing and Finance

MBA in Marketing and Finance is a 2-year postgraduate program for candidates interested in specializing in both Finance and Marketing fields.

Students scoring 50-60% marks in graduation from a recognized university and having a valid score in the entrance examinations are eligible to apply.

The average MBA marketing and finance course fee ranges between INR 12,000 to 12 lakhs for 2 years.

Jain University, UBS Karjat, Poornima University, and RIT Bangalore are the top colleges that offer MBA Marketing and Finance programs.

MBA in Marketing Career Scope: Job Profiles

1. Marketing Manager
2. Campaign Manager
3. Brand Manager
4. Asset Management
5. Corporate Sales
6. Market Research Analyst
7. Sales Manager
8. Product Manager
9. Head Of Digital Marketing

Scope of MBA in Marketing Management

MBA in Marketing Management is the most popular course chosen by the candidates for pursuing postgraduate studies. MBA in Marketing Management has a vast scope both in India and abroad. Candidates after completing a marketing management course can choose various career options such as marketing manager, sales executive, brand manager, public relationship manager, digital marketing specialist, and market research analyst. Candidates who want to grow their career in the marketing field can pursue an M.Phil in Marketing and a Ph.D. in Marketing Management.

MBA in Marketing Management has a good scope in the job market where they can promote and increase sales of their products using marketing techniques. MBA Marketing subjects will help the candidate to know the marketing techniques and strategies. For the candidates who have pursued an MBA, there are opportunities for them in almost all sectors. Many reputed companies are always looking for talented MBA professionals at a good amount of salary. MBA graduates individuals can also get job opportunities abroad.

Career Options After MBA in Marketing Management

There is a wide range of job opportunities available for postgraduate students who have completed their MBA in Marketing Management. MBA graduates can work as sales managers, digital marketing managers, digital marketing executives, and marketing managers. Marketing managers have the opportunity to work in almost all kinds of sectors as technology is evolving and marketing is becoming a crucial part of it. Graduates can also get jobs overseas as the demand for marketing is not only in India but also abroad.

Sales Manager – The sales manager is the one who leads the sales team and takes care of all sales activities in the organization. He or she is responsible for creating sales plans, analyzing the sales, training, and mentoring the sales team to work and achieve the monthly targets.

Digital Marketing Executive – A digital marketing executive is responsible for forming new online marketing campaigns and supplying content for the same. He or she is responsible for looking at online marketing strategies and executing the same for their online platforms and business websites.

Marketing Analyst – Marketing analysts are professionals who track advertising costs, analyze customer behavior, conduct research about the prevailing market trends and conditions, and act to extract more profits for the business.

Brand Manager – Brand managers are responsible for creating the best brand image. They research to bring changes and implement new brand strategies to change the brand image.